James Haddad is a writer and filmmaker based in NYC.
He has worked on campaigns for brands such as Toyota, Bloomingdales and TGR.
Narrative Film
Brand Video
Atlas PSA Campaign
Atlas Manifesto
I set out to make video that showed that with the right fuel and a good idea, you can achieve anything. So, on a budget of $46.50 (the tour bus was expensive) I wrote, directed, shot, edited and starred in Atlas Bars’ brand awareness video.
Bloomingdales Best Holiday Ever Campaign
Team Toyota Olympic Game Show
Copy
Atlas Bars Ad - 1 Star Review used as social ads and on all social media. It turns out people are much more interested in reading 1 star reviews than 5 star reviews.
Atlas Bars - 1 Star Review used as social ads and on all social media.
Atlas Bars Warning Label - As part of the "Say No to Atlas" Campaign
Atlas Bars - The Bar for What If... found on the back of all 12 count boxes
All Copy for Atlas Bars Website
Conceptualized and oversaw design for the new Atlas slogan found on all Atlas products and apparel
Longform Writing
This is a pilot I wrote about golfing in 1974 Boston at the height of the busing crisis.
If you’d like to read full-length versions, reach out at jameshaddad17@gmail.com
This is a feature I wrote about an Appalachian boxer and his family.
Think Uncle Buck meets The Departed.
Product Design
Atlas Bars - Box Design: Stay Hungry. Stay Foolish.
Atlas Bars - Box Design: Fuel That Fills You Up Without Slowing You Down
Atlas Bars. Wrapper Design
Atlas Bars - Wrapper Design
Atlas Bars - Wrapper Design
Atlas Bars - Wrapper Design
Atlas Bars - Wrapper Design
Atlas Bars - Wrapper Design
email: jameshaddad17@gmail.com
Contact